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Jan Tschichold (–) is a reputed European typographer. Very few of those who write about typography and book design (and they are. 28/01/ · Dallas, TX · The Form of the Book, by Jan Tschichold, is the authority on book design and the best book I have ever read on typography (and I ‘ve. THE OF FORM THE BOOK The form of the Book offers the harvest of a lifetime’s devotion to the art of typography. Its author, Jan Tschichold.

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My Take Oh my god, what a pretentious twit! In this digest, I have taken the time to excerpt the most enlightening bits.

The Form of the Book – the finer points of book design

The German tradition out of which these observations spring is betrayed by his habit of formulating arguments in the imperative mode as a series of abstract absolutes. The proportions between them ar Jan Tschichold’s argument runs like this. Lines with more than twelve words require more leading.

As beautiful as the ratio of 2: The title is very appropriate as The Form of the Book: Though largely forgotten today, methods and rules upon which it is impossible to improve have been developed over centuries. The worst of which is the need so many publishers seem to have to jam words right into the spine of the book so the reader has to practically crack the book open to be able to read the entire line.


Form of the Book: Essays on the Morality of Good Design

What is good taste, exactly? Dennis rated it really liked it Mar 21, Idil Duman rated it it was amazing Feb 13, This is the best contact info I have for them from their siteand I will post others means if I get fogm.

On the subject from the book page and its type area, there are some pages of quite mathematical minutiae, but this supports the overall impression one gains that the secret of typographical success — as with so much else — lies in the details. Feb 04, Leonard Houx rated it it was amazing Shelves: One thing I can definitely say in Tschichold’s favor, he is quite certain of what is proper and what is not.

Bug in the gold standard Tschichold ranges from its shape and size, its cover and title page, via its typeface, margins, paragraphs and section headings, through to footnotes, its index, colophon, and even the blank pages before its final covers. In order of importance, legibility and clarity have to come first; a smooth contour of the typeset page is of lesser importance.

The Form of the Book : Jan Tschichold :

Mar 26, Tim Martin rated it it was amazing. No trivia or quizzes yet.

I thhe enjoy the layout of the title with the subtitle alternating line by line. Typesetting without leading is a torture for the reader. Want to Read Currently Reading Read. And Tschichold is definitely on his moral high horse about the proper techniques to use! Preview — Form of the Book by Jan Tschichold. Cancel reply Your email address will not be published.


The Form of the Book : Essays on the Morality of Good Design

Highly influenced by the Bauhaus of the Weimar Republic, Tschichold made his first bold statement with Die Neue Typography indecrying the staid, serifed, uninteresting layouts of symmetry and building a framework for balanced yet asymmetrical typographical compositions.

The principles of setting type to be read and laying out a harmonious page transcend medium and materials. And I like seeing those colorful spines pointing out towards me on the tschicyold.

Takt means measure, rhythm, time in the musical sense. Much like web designers should be taking into account when choosing fonts, font-sizes, and colors for a website. Jul 08, Mehdi added it. My favourite part is when Tschichold compare the quarto and octavo formats to men and women. About Us Advertising Clients Contact. Our own somewhat bolder scripts lose their line bond if this wide jwn is adopted. Thanks for telling us about the problem. Fbrc Wltrck rated it really liked it Jan 06, I certainly do agree with his comments on readability.

To see what your friends thought of this book, please sign up. I have made sure to leave in some artifacts so you can get a feeling for the text, warts and all.

I completely understand his frustration with the poor quality of so many books today.